Facebook boost post button is available to anyone with a business page, who can use it as a means of paying to get their content seen by more people. You can use the boost post button to boost any kind of post like short messages, images, videos, links to a website, etc.
Facebook Boost Post Button Benefits
Ease of use: It is an easy to use feature that only requires you to tap on the “Boost Post” button for your content to go live almost immediately. Once your post is reviewed by Facebook and approved, the post will start reaching more people.
Control: This gives you the option to manage your post once it goes live.
Analytics access: Using Facebook Insights, you’ll get a detailed summary of the performance of your boosted posts. All you have to do is visit the Insights button, and tap “Posts”.
From there, you’ll see a breakdown of all your posts including boosted ones in terms of reach, clicks, reactions, comments, and shares.
Boost Declining Organic Reach: With this feature, you can fill news feeds with content from friends and family, other than brands.
Get to a wider, targeted audience: The Facebook boost post button helps you reach a much wider audience because it not only exposes you to the people who already subscribe to your page. With it, you can set parameters for the type of people who will see your post.
Where is the Facebook Boost Post Button?
The boost post button is situated at the lower right corner of your post.
How it Works
On the Facebook page, tap on the “Boost Post” button at the lower right corner of your post. Once you click on the button, you’ll be given the option of either choosing pushing the post to “People who like your page and their friends” or “People you choose through targeting”.
Facebook Boost Post Button Features
Budget: Gives you full control over how much you spend, with budgets as low as $1 per day.
Duration: You can run your ad for a fixed period of time, be it a single day, week, or until you manually turn it off.
Audience: With this, you can set the parameters for who will see your boosted post, including their age, s-e-x, location, and interests.
You also have the option of creating custom audiences depending on existing contacts, or lookalike audiences based on people who’ve already shown interest in your Facebook business page.
Before you use the boost post button, here’s what you should know. Facebook promoted posts, just like any other social media advertising, requires money. Let’s see how it goes with using the boost button.
Here, instead of paying per ad placement, or paying per click, you are given the option to set your own budget. This implies that you can pay the amount you want. The minimum budget is $1 per day. Thus you can run a campaign for a week with $7.
Facebook provides you with an estimated reach for each budget. You can get full pricing estimates before you decide if your paying.